1. Hallelujah sister! I remember being shut down in threads when I was asking why aren’t there models over size 16 in Plus clothing ads, only a year ago. I am for all body positive actions but exhausted by being excluded from such campaigns. I am 5-4 280lbs on the low end of my fluctuating weight. and have yet to see my non hour glass body type heralded in these body positive campaigns. We still have a long way to go and as long as we are all clear on that we can get there. But it certainly won’t happen in silence! <3 Great post.

  2. I really haven’t paid any attention to the campaign; probably because it was pretty uninspired. It wasn’t until women I know and respect started talking about it, that it got my attention. You make some excellent points. Great post!

  3. Yeeeaassss!!! My feelings EXACTLY. Where’s the cute little round thangs like myself? The stretch marks, apron tummies, flabby arms… older, bigger or non-hour glass shaped with smaller chests and derriers? INCLUDE “US” and then we’re talking diversity!
    #LaneBryant: There’s no “ME” in the “Us.”

  4. this is why I left the whole body positive movement and celebrated each other… too many ideas of what body positive is about…. even other body positive leaders are shaming others and I roll my eyes…. CELEBRATE OUR EXISTENCE…no matter our size, shape, age, height, ethnicity, faith….CELEBRATE EACH OTHER!!!!

  5. Thanks for including Curvy Girl in this. I would LOVE to also see some body types besides hour glasses and also some women over 50. It’s a step, but they’re not quite there yet. Thanks, Pia. Great blog. I am going to share on my page.

  6. So much yes! I’m completely non-impressed that Lane Bryant has made an ad featuring hourglass-shaped smaller fat women and in-betweenies. Plus size clothing companies have been doing that for years–it’s nothing particularly exciting or radical.

  7. Kylie

    Why would you expect plus sizes to not photoshop, include various body types, and be realistic? ‘Straight size’ ads as you put them don’t do any of those things either. Instead of focusing so much on plus or not we should be trying to have REALISTIC models that aren’t photoshopped of ALL sizes.

  8. Jojo

    There is no one in that picture that is even close to a size 18, 14 and 16, but there is definetly not 18..notta one!! Nice try but no cigar in my books and by the sounds of it there aren’t too many people that are happy with the add campaign. Even Additionelle, there models are probably around a 16-18, but like it has been said before they have been “photoshopped to hell”…I am obviously plus size and I don’t see any real hope or satisfaction looking at these models. They still leave me critiquing my body and wish I looked like them…Nothingbto be proud of at all. With that being said they are all beautiful and brave courageous women for getting down to nothing but their unders, so for that i am grateful bc they’re still not a size 0 but what Inand many others would consider normal/ healthy size…end of rant!!!

  9. Mr. E

    The same reason that Carl’s Jr hires food photographers and heavily manipulates their ads. Ads need to create desire. They need to make us want to be like those in the commercial. That’s what Lane Bryant did, they created an ad using models that support their demographic and made them look appealing. I don’t need “real people” instead of models on TV. They’re models. It’s TV. It is supposed to be heightened reality, by its very nature. TV is an entertainment medium, and as it has been since the early days of Greek theatre, entertainment is an artists reflection of reality, not reality itself. So be happy they chose some gorgeous larger ladies to make other larger ladies watching feel better about themselves. A Fruit of the Loom ad with an obese man with backne, moles, tufts of wiry hair, and skid marks isn’t going to sell underwear, even if some of their customers look like that. Time to grow up.

    • Dear Mr. Grownup,

      Your insight into this issue is overwhelmingly impressive. I thought skid marks were totally in! Thanks for clearing that up for me. Oh, and by the way, perhaps you should do just a tiny bit more digging into Lane Bryant’s demographic before waxing poetic on women’s plus size fashion. And just because you have bias and clear hatred for “obese men with backne, moles, tufts of wiry hair, and skid marks” doesn’t mean we all do. You are clearly a victim of our media’s successful efforts at making people feel less than with half-hearted attempts at inclusivity. With your attitude, progress will never be made. It’s a good thing women like me are spearheading this movement instead of grownups like you.

      Sincerely yours,
      (A Badass Fat Bitch)

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