1. Theresa Stem

    America has already determined that we’re in an “obesity epidemic” (the media’s words, not mine). So my question/point is, if Americans are getting bigger, why are retailers not trying to clothe us? Perhaps they want us to be naked? 🙂

  2. You are certainly lucky to be an hourglass shape. I am one of those fat women who does not have a big chest, so finding stuff that fits is very challenging.

    I ask this all the time: Why don’t you want my money?! We are a huge (heh) market, and yet more and more retailers are pulling plus sizes off their shelves and sticking them online. It’s the opposite of sense!

  3. Marie

    you are 100% right. Being a size 26/28 it can be awfully hard to find clothes that i like. In canada, Penningtons does carry larger size but i dont really want to dress like my mom. But i have a glimes of hope when i see designers like eloquii extending their collection with larger size. Its a relieve.

  4. my mother noticed this trend several years ago and has said many times that she wanted to open a store called Phat (pretty hot and tempting) Women Big Feet (she’s a size 12 and finding shoes is VERY hard for her) but getting the funds to make that dream come true has been such a challenge that she gave up on it I wish there was some way for me to revitalize her dream…..

  5. cobre

    I think that there is a conflation here between the plus size community (I cringe at the word plus-size, by the way) and the plus size industry (or the plus size subset of the mainstream consumer industry). Yes, there is definitely discrimination in the (and I’ll use the word “fat” here rather than plus size because I think it’s more accurate and empowering) fat community, often targeting our less physically abled brothers and sisters. But, stores will be stores, and we shouldn’t think that Target is any different than American Apparel in trying to create an image for their shoppers to buy into.

    • I don’t like the word plus size either. Do we call thin women minus size? NO! And I agree that image is everything for advertisers.Thanks for your comment!

  6. Hi, new reader here. (Following you on Feedly, my reader of choice.) This is a post that really resonates with me.
    I live in the UK and things are as bad here. There are very few shops to buy actual plus size clothes in. I do 95% of my shopping online and it’s so frustrating.

  7. I’m constantly disappointed when a designer claims to offer clothing for “All” plus size women then stops at size 24 or 26. We bigger women deserve stylish, affordable clothes too!

  8. What a generous point of view. It is unusual for someone that is not “of” the discriminated against class to even notice that her sisters are not enjoying the same privilege she is. Thank You!

  9. This is becoming an increasing problem here in the UK especially since Simply Be (who have always been a plus size retailer) now carrying more items in a size 12 than they do in a 26 and above! There is still a huge lack of plus size options on the physical high street compared to online so I no longer find the same amount of joy in shopping that I did when I was a smaller size. Come on retailers we want to spend our money!!! x

  10. Hi MFC, I’m a new reader here but a size acceptance blogger and activist. Just a thought that crossed my mind on reading this, and I’m sharing in thinking out loud mode here.
    “I wanted to know why we weren’t celebrating our real bodies (cellulite, curves, bumps, and rolls), and instead wearing girdles and spanx to tame our figures. The response I got was that it didn’t look professional. Yup, I was stunned too. And very disappointed. Here were my people saying that larger bodies are ok, but only if they fit a very specific description.”
    Surely this is true of the fashion industry as a whole. ‘Thin’ fashion images do not represent the average slim woman’s body either. The models are not typical of the population and dimples, cellulite and any teeny tiny ‘imperfection’ are either covered, hidden with make up, or photoshopped out. Is it reasonable for ‘plus’ fashion to be any different?

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